• Names are labels that enable consumers to identify a product or service, so they should be easy to understand, easy to say and easy to remember, and they should clearly differentiate that product or service from others on the market. 

Features

• • The most important function of naming is differentiation with other products. Hit products are often the result of having a name that fits perfectly. 
  • ALAYA conducts naming predicated on the product being launched simultaneously on markets around the world and not just in Japanese- and English-speaking regions, so we always check for potential negative connotations in various countries. 

Examples

Event and campaign names, health food product names, etc.